Promoting women in rural NSW
The name — Wild Heart — is to promote women in rural NSW and to remind them that it’s ok to continue their wild spark and have fun. I wanted to make it really positive.
Creating the Wild Heart team acts as a bit of a safe place. The girls start the year as complete strangers, and by the end of the year they’ve grown really nice friendships and meet up with each other at events. It’s really nice that they get to meet a lot of people through the brand because the customers follow their journey.
Finding new interests
Out of this project I’ve really found a passion for marketing. I love the marketing and design side of things. Being able to create content you put on your page, being able to work with photographers, and making something that’s appealing to most people. I guess the main aim of it was that I was really sick of buying things that didn’t last or didn’t represent me. So I started creating them because I knew a lot of people were importing things from America. The idea was to create these sort of timeless western themed products. That’s the main aim of it, stuff that doesn’t go out of date, fits any style and has an appeal in Australia.
“I started the year with 50 followers and now it’s over 1000.”
Wild Heart Country Ambassador
Wild Heart Country Co products
Wild Heart in the future
I’d love to make it into a boutique – an actual shop – one day instead of being just online. I’d love to get as many young girls involved as I can. Even if it’s only five people per year, it’s five people who are invited to be part of a really close family. So kind of similar to the Rural Youth Ambassadors, we’re all complete strangers, but we all have common interests. So I guess to continue that and continue to support other women in the rural setting.